Historic, trend, marketers of fine jewelry have targeted their advertising campaigns primarily towards men, but times, trend, have changed. With DeBeers, trend, superpowers as the lead with their famous, trend, right hand ring campaign, jewelers, trend, have realized that the modern woman, trend, is now the, trend, target consumers and the rest of the industry takes notice.
Men still tend to purchase the higher ticket items, but they buy for special, trend, occasions, namely, engagements, anniversaries, birthdays and Christmas. The working women, trend, today have strong purchasing power and equally strong opinions about what they want, trend, . And what the, trend, modern woman, trend, wants, the modern, trend, woman buys. In fact, according to the JCK magazine, 80% of all jewelry purchasers today are women.
What buy them? What is it that women are buying and not buying today? The first thing they want is “Big” with a lot of bling. They do this by sometimes at the expense of the quality of stone for size, other times by choosing pieces with multiple, trend, , trend, diamonds that give the illusion of a big impact. The days of the women who are satisfied with a plain gold wedding ring is gone. All paved, in fact, small round diamonds everywhere, with a minimum of metal in warm, trend, tones demand.
And the second thing they want is lots and lots, trend, of color. In, trend, fact, they are choosing alternate gemstones set round diamonds, instead of going for the traditional expensive gems. The sale of traditional sapphires, emeralds and rubies jewelry stone fell and were replaced by the colorful and “cheaper” alternative gemstone jewelry. All colors sales and the popularity, trend, of a particular color will vary with the season, trend, and fashion, trend, .
Beryl, Rubel lite, Rhodolite, garnet, topaz, citrine, garnets, jade, Tourmalines, periodot, amber, carnelian, jade, the selection and colors are endless. Pink, trend, and blue-green are always warm colors.Not only are large stones in rings, gemstone, trend, bead strands, trend, but also are the hot ticket item in recent years. Tourmaline, peridot, topaz, Iolite, jade, lapis, onyx, Beryl have mixed with gold beads, pearls and accented with large focal pendants popular.
After a decade of durable white metal and diamonds minimalism look, women, trend, in revolt and the “greatness” of the size and color, the flavor, trend, du jour necklaces for women. During the minimalist, trend, period were all worn short chains,, trend, the chains of today has evolved into the heel height. These chains are usually 32 “or longer and worn long or doubled for a layered look.Thus the beautiful designs of jewelry available in the market today are as varied as any fancy designer.
Even the traditional industries, trend, of diamonds and pearls have to use modern technology and improve their designs to the demands of, trend, the female consumer. These consumers are no longer satisfied with the status quo, they will not just round white diamond and round white pearls. is treated color diamonds come in blue , green, pink, yellow, brown and black. They are carved with names like, trend, the Asscher cut, cushion cut, radiant cut, criss-cut, cut lily.
, trend, In fact, diamonds are laser cutting, many companies have set up their own spin to the traditional cutting and renaming of the savings for themselves. Even pearls are hotter than, trend,, trend, ever. Some of the biggest names in designer jewelry made their brand specializing in, trend, pearl designs. Pearls are now painted every color under the rainbow and laser treated to move them, trend, chocolate brown.
The cast offs used discarded into designer masterpieces, trend, . Each part of the oyster is used for all different shapes and sizes to make pearls. Cultured, Tahitian, South Sea, freshwater, pearl, Mabe pearls are in, trend, all shapes and sizes. In the past, the Japanese, trend, dominated the industry with their traditional Akoya pearl components, but the Chinese, Australia and much, trend, of the South Sea regions agreed with their own farming techniques to make their mark with their own specialties.
Women today a trendy pearl jewelry, they not only follow the fashion runway trends, but also their fashion icons. A circle of life diamond necklace worn by an icon such as Oprah Winfrey can start with a great madness that can last up to 3 years. Women want flexibility in their jewelry. They want jewelry they can wear to the office, and, trend, dining and living in. It just something that gives her a sense of, trend, change from day to night or that they want to color coordinate with different outfits.
So whether it is a ring, earring, bracelet or necklace, this is desirable, as long as it is accented with diamonds, pearls or stones. The price point that the woman herself is buying for much less than what men spend on average, but there is something to be said about the volume of the